Most business owners are experts in their craft and serve as their business’ primary service provider / widget maker. But business ownership also requires managing business functions in which owners are not always expert.
That’s why the Greater Greenwood Chamber is offering members a four-course summer study on business ownership topics important for success. The inaugural summer 2016 series will dive into finance and marketing. Classes will be facilitated by local and regional experts.
Registration is just $20 per class, thanks in part to our sponsors. Attendance is strictly limited to 15 people; priority seating will be given to owners and leaders of for-profit small-business Chamber member companies.
The business of running the business matters. Join your fellow Chamber members at one or all four “Business Matters Workshops” this summer.
To register, click on the blue "Register" button above. Pre-registration for this event closes at 5pm on Monday, July 11.
2016 Summer Workshop Series
Tuesday, June 28 - Marketing 101
Tuesday, July 12 - Public Relations & Social Media
Tuesday, August 9 - Basic Accounting Principles
Wednesday, August 24 - Cash Flow Management
Public Relations and Social Media: A Cost-Effective Approach to Awareness and Customer Engagement
Chad Mertz, Director of Strategic Communications, Hirons & Company
Advertising is a valuable tool for spreading awareness about your company and what it can do for potential customers. However, many small businesses lack a marketing budget robust enough to drive meaningful results. Chad Mertz of Hirons & Company will highlight both the power and cost-effectiveness of earned media and the many ways businesses can generate awareness and publicity without spending a dime.
Mr. Mertz will also provide an overview of social media and discuss the importance of using digital communications to reach potential customers, spread awareness and engage with your audiences.