Most business owners are experts in their craft and serve as their business’ primary service provider / widget maker. But business ownership also requires managing business functions in which owners are not always expert.
That’s why the Greater Greenwood Chamber is offering members a four-course summer study on business ownership topics important for success. The inaugural summer 2016 series will dive into finance and marketing. Classes will be facilitated by local and regional experts.
Registration is just $20 per class, thanks in part to our sponsors. Attendance is strictly limited to 15 people; priority seating will be given to owners and leaders of for-profit small-business Chamber member companies.
The business of running the business matters. Join your fellow Chamber members at one or all four “Business Matters Workshops” this summer.
2016 Summer Workshop Series:
Tuesday, June 28 - Marketing 101
Tuesday, July 12 - Public Relations & Social Media
Tuesday, August 9 - Basic Accounting Principles
Wednesday, August 24 - Cash Flow Management
JUNE 28 TOPIC: Marketing 101
FACILITATOR: Deana Haworth, Senior Vice President, Director of Account Services, Hirons & Company
What are the best uses of marketing dollars for small- and medium-sized businesses? Who are your target customers and how do you reach them? How do you tell your story in an effective and impactful manner?
Learn the answers to these questions and more during our Marketing 101 workshop. The session will be led by Deana Haworth of Hirons & Company, a 20-year marketing veteran with significant expertise in advertising, public relations and digital media. Ms. Haworth will discuss the foundations of effective marketing, providing tools, strategies and tactics businesses can employ to generate more customers and boost your bottom line.
To register, click on the blue "Register" button above. Pre-registration for this event closes at 5pm on Monday, June 27.